What Not to Expect From Your SEO Expert
A whole lot has recently been written about what to anticipate from your SEO expert:
Identify winning Keywords
Optimize your Website around the chosen Keywords SEO Orange County
Bigger Search Rankings for key phrase phrases
Increase in Targeted Traffic from Search engines like google
Rise in Traffic from other Sources (Stumble Upon, Tweets, EzineArticles, Reddit, Digg)
Rise in Link Reputation, Sociable Reputation and Website Popularity
Higher volume of Quality and Relevant Natural Links (By virtue of Merit of Content)
Strategies Creation of Content/ Articles/ Blog
Submission and Promotion of the Content across Article sites and Social sites
Regular & Monthly SEO strategy (Quality, Consistency, Participation and Relevancy)
Analyzing (Traffic, Users etc) and Reporting (Links Built)
Create a Value-based SEO Strategy that benefits Users/Customers
Create a stable and sustainable SEO strategy for the achievements of your online business
Nevertheless this post is not about that!
I made the decision to create something for the clients, so they can understand – “What CERTAINLY NOT to expect from their SEO expert”.
This is not an act of rebellion against my clients, or potential clients (as if I will disapproval my livelihood: -), but rather an upfront remark based on client communications over the years.
Virtually all of these were relatively harmless questions from harmless clients, but some originated in clients with strong anticipations of what they thought were the roles and duties of their SEO expert.
# Don’t expect the SEO expert will increase your sales
Although SEO will raise the targeted traffic to your website, it cannot ensure that the user will convert to a sale. The sale is determined by your product, services, rates, credibility in business, the demand and provide, and also the way they are offered online.
But you can build metrics for figuring out conversions (ROI – Returning of Investment) like on an user submission of an enquiry form, or an user registration, or signing up for a newsletter and so out
# Don’t expect a fresh site be ranked in 2 to 3 a few months
I won’t beat around the bush. A new site will generally take 6 to 7 a few months before the selected keywords start ranking on site #1 of search results. Yes it will help if you are creating valuable content, syndicating and promoting that content, working on a blog, participate in relevant social communities and building relevant links, but that does not mean that you don’t have to cross the “time threshold”.
For those who have a domain 3 years or older, it will generally be better to start seeing results in less than 3-4 months. In the event that you have already recently been doing quality link building and following SEO concepts, and looking for boosting your visibility and get ranking, then the “time threshold” can be greatly reduced.
# Don’t expect search rankings to change every week
SEO is not cause and effect. What this means is that if your SEO expert will do a, b and c, then this results would be x, y and z. So don’t expect your search ranking to move up 5 places because you have done web directory submissions and social bookmarking a month ago. It just really does not work in this way.
Whatever you can expect is that after a period of concentrated work (generally 3 – 4 months) you will notice a mess jump in your ratings (sometimes even a few pages), of course with regards to the competition for those keywords.
# Don’t expect search position #1, #2, #3, #4…
Many clients ask for #1, #2, #3 rankings searching listings with a guarantee. Yes, it can possible after a 12 months of effort, but even however will not give the client any assure. Page #1 is the perfect target I suggest. There may be times you may have to even be happy with page #2 for very competitive keywords.
# Don’t expect a Guarantee
This highlights my point above. You cannot find any assurance possible. And if you will find a company or person all set to give you a guarantee, do check as there may be a catch.