Snapchat Has to Be Included in Your Digital Marketing Strategy, Here’s Why
Significantly, it’s a question that all of you marketing folk that avoid using Snapchat should be asking her. Snapchat was the most effective growing software of 2014 and hasn’t looked like slowing in 2015 and what’s best, it’s not in its final stages to jump on the bandwagon. The mobile-app boasts over 100 hundreds of thousands active daily users, over 4 billion video views a day (as many as Facebook) and it is the open door to focusing on the elusive group that is the young millennials. snapchat views
The mobile software allows nearly all people to send 10-second long image or online video clips to friends, family or fan -bases that will instantly disappear, never to be seen again. The iphone app has further adapted to allow a similar text-messaging service and also allow users to add the clip to a story that can be seen for only 24 hours. Users can also keep up-to-date with the latest news reports from Sky News, Modern, etc. through ‘Discover’ and witness ‘live stories’ from huge events taking place all over the world or certain locations. Each one of these options are advertising methods companies can adopt through Snapchat to hook up using their target audiences depending on budget.
Snapchat is also the best way to reach 13-34 year olds, with 86% of Snapchat users belonging to that age range. Also, many Snapchat users are also participating in other interpersonal networks and can reveal their snapchat created content across multiple channels.
Methods to market on Snapchat
There are many fantastic ways your business can market on Snapchat and can be best, your small business will be hitting that elusive, hard-to-target market this provides the young millennials. Snapchat only allows companies to operate with 10-second bursts of content, offering more digestible and interesting content. It also advances itself to allowing the user to choose whether or not they first engage with the content, user choice being a huge indicator a person truly engages with an ad. *It does also help that the best way to delete a snap, is to look at it.
Tease – The 10-second window of opportunity allows companies to tease users. This can be showing behind-the-scenes video for instance, allowing people to view un-seen/exclusive content or the unveiling of your new product. This is a way of hype marketing, with the probable of making a viral tornado through sharing and personal.
Offers & Promotions – Companies may use their testimonies to promote and send offers/discount codes for their customers. Their customers can then screenshot the image to use online or in-store.
Tell a story – By using the tale feature on Snapchat, companies can engage for much longer than 10-seconds altogether and show content over a period of twenty four hours. This kind of could be a mis-match of events from the day or an ongoing story/ad (made from 10-second clips). This has be a great way to indulge and interest users. Movie star users of Snapchat are a great representation exhibiting how successful this can be with millions pursuing stars such as Impotence Sheehan, Ariana Grande and Kylie Jenner prove escapades.