Putting the Pieces Together
Five Steps to Digital Marketing for Your Equine Veterinary Practice
A Custom Designed Website
You never get a second chance to make a first impression. Your website says so much about your practice. As website that works has many important features including well-written pages, easy-to-use navigation, interactive opportunities, lead capture, and so much more. Static websites are a thing of the past. Rather than an online brochure, a website must be an online experience. Let us help you build that experience.
Websites are nice, but they’re just a slice of the pie. You need to reach your clients wherever they are and that means on Facebook and Twitter. Today people spend more time on Facebook than they do on Google. Is your business on Facebook? Does your business have a page that’s interactive, loaded with features and a growing number of fans? If not, we can help.
Online Reviews & Reputation Management
Sometimes your word isn’t good enough. People want to read what other people are saying about your business and to do that, they go onto review sites like Google Places, Yelp and others to read (and write) reviews. A large percentage of online users report that business reviews influence where they choose to buy products or services. Clients who sign up for our Online Reputation Management (ORM) program not only get assistance with business listing optimization, tracking, and monitoring at the top directories and review sites, but also rating reports that help you see what you’re doing right and where you need to improve. Additionally, you get informational resources and coaching on how to manage these reviews so that your business is shown in the best possible light.
This is where it all begins. Someone goes online to Google (or Facebook), searching for a specific service in a particular location. They may type in “Walla Walla horses” or “Charlotteville equine vet.” Who knows what they’ll use for a search term. But we do. We will optimize your website so that your business jumps to the top of the results when someone searches for a vet in your neighborhood. We’ll put your business front and center on Google, Bing and Facebook and make sure the traffic goes to you and not your competition.
Marketing is all about push and pull. Great websites and Facebook business pages pull in the fans. Once you’ve captured those leads, it’s time to push good, meaningful content out so that you build a loyal following and strengthen your brand. Weekly blogs and monthly eNewsletters are perfect platforms for sharing information, news, and advice with current and prospective clients. Do you have a mailing list collecting dust? Do you have a static website with no fresh content to keep the search engines happy? If you answered no to either of the above, let us help you.