About Us

Beyond Indigo Pets Principals

Kelly Baltzell, President, Chief Executive Officer

Kelly Baltzell, M.A., President, CEOKelly Baltzell, MA is President and CEO of the Beyond Indigo family of companies, which she founded in 1997.   Under her leadership, Beyond Indigo companies have developed all types of veterinary websites (small animal, exotic, specialty, equine, mixed animal) that now reach millions of people a year. Kelly’s depth of experience, passion and visionary approach to the industry have made her an unparalleled leader in Internet marketing.

A true relationship builder who works to promote her clients and broadcast their stories to the world, Kelly speaks frequently about marketing trends and website design at national conventions and private functions. Prior to creating Beyond Indigo, she served as Site Manager for Online Psych, the mental health community of America Online, and designed customized mental health programming for the AOL Health Channel. Online Psych had up to four million page views per day and attained placement on AOL’s Welcome Screen. After Online Psych merged with iVillage.com, Kelly became Director of Interactive Health and was later promoted to Executive Director of Health. She helped generate more than 18 million page views a month for iVillage.com.

Kelly was graduated from George Washington University with a degree in International Affairs & Economics and received her Master’s degree in Counseling & Psychology from St. Mary’s.  Kelly is a proud parent, currently living with her family in Minnesota. 


Jeanne Pelletier, Chief Operating Officer

Jeanne Pelletier, Chief Technology Officer

Jeanne Pelletier is Chief Operating Officer of Beyond Indigo. With nearly 20 years of experince in technology, she uses her diverse skills to develop robust online tools that help change people’s lives. Since joining the company in 2000, she has developed a multitude of responsive, intuitive interactive web applications. She oversees the production of all Beyond Indigo websites and tools.

Jeanne’s background includes urban planning, human services, programming management, and database administration. Prior to joining Beyond Indigo, she was the administrator of a large public mental health system, responsible for a $10 million budget and a staff of 35 people.

She holds a Bachelor of Science in Urban Studies from Worcester State College and earned certificates in Web Development and Rapid Application Development from New Hampshire Community Technical College.

She and her husband Roland live in Dover, NH when it is warm, and Tucson, AZ when it is not.


Scott Wallace, Chief Financial Officer

Scott Wallace, Director of Internet Marketing ServicesScott serves as Director of Internet Marketing Services for the entire family of Beyond Indigo companies. He assists his wife, Beyond Indigo president and CEO Kelly Baltzell, MA, with sales and marketing strategy development.

Prior to joining Beyond Indigo, Scott worked in the financial services industry for 13 years. His vast experience in risk management and financial planning enables him to effectively integrate clients’ ideas into sound business development plans. He holds a Bachelor of Science degree in English from Bemidji State University and an MBA in Entrepreneurship from Jones International University. He lives in Hanover, Minnesota with Kelly and their two children. In addition to having his pilot’s license, he adores ice hockey and secretly lives for 80s music. And although he’s not a current pet owner, he happily allows his neighbor’s cat, Storm, to live under his porch.